or those who love them, wrist watches do far more than tell time of day. While you can purchase the most elaborate of techno-wonder-watches with features and functions which would intimidate even the most elite of technology junkies, these attributes do not account for the true value and mystique of a fine timepiece.

Noble heirs to the tradition of master Swiss watchmakers, Baume & Mercier's chronographs are perfect for those who love to be sporty and elegant at the same time. Both functional and refined, Baume & Mercier chronographs are appreciated by those who choose a chronograph for its personality and appearance. Once a luxury, sport is now within everyone's means. Baume & Mercier is at the heart of the action, producing sports watches that combine technical performance with elegance. Having manufactured chronographs since 1870, Baume Brothers, then Baume & Mercier can claim to be a true specialist in the field.

Sheer opulance is an important factor in selecting the watch 'correct' for you. At the top-end, watches have all the glitter and allure of the Crown Jewels, if you so please. Well over a million dollars may be spent on one highly desirable article. Sadly, this price goes well beyond most people's means, but dreaming of such an acquisition is perhaps key to the wrist-watch appeal. Few will ever walk on the moon, but for just around $2000 US anyone can buy the Omega Speedmaster, the very same as Neil Armstrong's - or on the other end of the taste scale, a watch which looks like a Monet painting, for under $200.